How Can Lufthansa Airlines Improve Their Customer Satisfaction in Essay

How Can Lufthansa Airlines Improve Their Customer Satisfaction in Comparison with Singapore Airlines - Essay Example The aim of this research is to ascertain the factors that have an influence on customer satisfaction. The study focuses on the procedure based on which Lufthansa Airlines can improve customer satisfaction as compared to Singapore Airlines in terms of greater sustainability. In this respect, the research emphasizes identifying the reasons that are accountable for customer dissatisfaction based on the study of annual reports of the respective companies and other relevant theories. Service quality is one of the vital factors based on which the airline industry is able to conduct operations in a sustainable manner. The major challenge faced by the airline industry is to provide excellent service and value to its passengers. The quality of service provided by the business should be in accordance with the demand of the customers with the intention of ensuring utmost satisfaction of customers. Rapid development in the airline industry and the increase in competition in both developed as wel l as developing economies have made it essential for airline companies to evaluate the services provided by them. Major problems faced by the airline industries are regarding managing the fluctuating demands because of the introduction of various low-cost airlines providing similar kind of services. Other challenges are maintaining the superior quality of service in order to maintain customer loyalty. According to the annual review of IATA in the year 2014, it has been identified that the airline industry has been performing operations in an effective manner. In 2013, it has been estimated that passengers and cargo of around 3.3 billion and ‘50 million metric tons’ respectively have been transported efficiently. In addition, the industry has been successful in improving the global GDP condition. The industry is also identified to be serving over 50,000 routes.

Book Review on a Non-Fictoion book related to violence Essay

Book Review on a Non-Fictoion book related to violence - Essay Example David Crowe made a serious attempt to collect information on all aspects of Oskar Schindler’s life, be it family, business, or political and what evolved is the description of this controversial character not by subjective emotions but backed by documents. Crowe did prodigious research, reading everything, speaking to everyone, examining each document, actively collecting historical records, and in the end came to gather more information about Oskar than Oskar himself might be aware of. While exploring individual life of Oskar, the historian also gave vivid description of the wider political and economic environment under which he worked. The historian remains in touch with the Spielberg’s masterpiece and Keneally’s touching novel and gave inputs, which were not hitherto presented by them due to their limitations as historian. Crowe aptly performs the role of a historian with his readers on this personality, informing them not only of the story but also of source s of each measured judgment. David Crowe went into depth into each and every aspect of the shaping up of a character of Oskar based on as many official and personal documents which he can gather actively by various sources, hitherto unpublished. It is a book, which in the process of presenting the biography of a personality also gives numerous account of the social, economic, and political environment of the Germany during the period of Holocaust. The book is an attempt to synchronize the life history or rather various emotions through which Oskar underwent to the circumstances surrounding him. This book is a definitive treatise on Oskar Schindler, who despite all his shortcomings, underwent a transformation and became the single largest German rescuer of Jews. David Crowe has studiously and meticulously presented the saga or plight of a man, who started by being targeted only with himself but ended up becoming a messiah for many Jews in true term. It is a must for